Reputation is not your brand
Over five years ago, as I strolled the online corridors, I heard someone say, 'your brand is the real estate in their mind.' He continued 'Your reputation is what people say when you leave the room.' I can't remember who it was. You want people to talk about you. Being lost in obscurity is worse that negative publicity, right? I don't know. What they say is only what they think and has little to do with your identity. Focus on building your character - who you truly are. This is your Brand. Those who will miss you when you are gone care about this deeply.