Reputation is not your brand

Over five years ago, as I strolled the online corridors, I heard someone say,  'your brand is the real estate in their mind.' He continued 'Your reputation is what people say when you leave the room.'  I can't remember who it was. 

You want people to talk about you. Being lost in obscurity is worse that negative publicity, right? I don't know. 

What they say is only what they think and has little to do with your identity. 

Focus on building your character - who you truly are. This is your Brand.

Those who will miss you when you are gone care about this deeply. 

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